Monday, 5 March 2012


My obsession with Zebra continues! I came home from Uni for the weekend to find some goodies in my room from Mumma! Happs :-) also obsessed with my latest ShoeLove! Finally, some zebra heels! & at a bargain £16 after student discount at New Look. Beaut.

Love & chuffedness
Daniela Dee,

Monday, 13 February 2012


"Give a girl the right shoes and she can conquer the world." - Bette Midler

Thought I'd share my latest additions...

 Shoe Dazzle. Closing Down Sale £9.99 (BARGAIN!!!!)

 Shoe Dazzle Closing Down Sale a week before they went to 75% but still a bargain £19.99 !!!
A present from the boyf. A good man knows to keep his woman happy - buy her shoes! ;-)
 River Island. £55 

New shoes make me happy.

With Love.
Daniela Dee

Long Awaited Post about my Warehouse Placement.

FIRSTLY I must apologise for my lack of blogging. This post has actually been in my drafts for over 5 months! Shocking. There is no excuse so I won't even try & justify my actions other than life, being life.
But, here I am. & here it is. The long awaited post about my work experience at Warehouse head office.

I've worked for the ladies fashion store Warehouse for the past 4 years now so have a real passion for the brand and would love to remain within the company for my future career. It's all about gaining work experience in the Fashion industry & it's important for job opportunities to get as much as possible to create contacts and work your way up the ladder. So I was really fortunate last Summer to meet the knitwear designer while I was working in store back home. We started chatting about spending some time at their head office in London and went on to meet up in Southampton in December to finalise dates.

So it was sorted, I had my first lot of work experience lined up as I broke up from my second year - two weeks with the designers to see what really happens at Warehouse Head Office & I was sooo excited.

As I arrived at the courtyard off Old Street around 11am on a decent Summers morning on the 13th of June I didn't quite know what to expect. Was I to be plonked in a dinky office with other 'workies' to go through faulty garments, or tidy out the sample cupboards, maybe be on photocopying & teas & coffee duty all day? You'll be pleased to hear I was pleasantly surprised.

I spent my two weeks with the head designers, I had my own desk & computer helping create patterns & being involved in ideas for the next season's designs. It was amazing. I was constantly given jobs, whether it was working on CADs on photoshop, playing around with patterns, creating lace embroidery or designing the beadwork for a dress. And yes, I did do the occasional photocopying. I filed away samples, pulled ideas out of magazines, pinned & unpinned images onto trend boards, one afternoon I had to guillotine about a thousand images for the CEO, place them in piles in her office where she laid out over 20 trends for next Spring/Summer. It was such an experience to work with her & find out how she got to the place she's at today. I guess that's what's so motivational & exciting about work experience, to really find out what goes on in your 'dream job' & how you can see yourself get there.

I was lucky enough to arrange a second placement with the Buying department so returned in September! After initially completing my first week I was asked if I could stay for an extra week. Here, I truly found my feet and decided this was the field of fashion for me! I assisted the buying manager and was in charge of printing all the images from every collection at New York Fashion Week. I worked alongside the BAAs (Buying Admin Assistants) sorting out items for a sample sale and pulling garments for meetings. I sat in on a ‘Fashion Breakfast’ meeting and one of the designers ‘fits.’ This is what they call when they get samples back of designs and see what tweaks and changes need to be made.

Overall, to experience how the Warehouse head office really functions and spend a few weeks in the various departments being a part of the Warehouse buzz was an amazing experience. Being back in store and seeing the designs I helped create fly off the rails is such a cool feeling. My plan now is to apply for a BAA position at head office as soon as I finish Uni. I can noooot imagine my life without Warehouse in it and neeeeeed a career at head office. It is so me.
  With Love, till next time.

Daniela Dee.


Friday, 27 January 2012

Steve Jobs (24.02.55 – 5.10.11)

While researching for my Dissertation (literally killing my life and I WILL have it finished by tonight so I can PARTAY tomorrow) I came across an inspirational quote from the late Steve Jobs. Founder of Apple and undeniable genius... I wanted to write it down then thought, what better place to log it than my neglected but beloved blogspot.

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do... This different." 

With Love,
Daniela Dee.

Sunday, 21 August 2011

Back in the game...

I've had a bit of a whirlwind Summer so far... Placements in London, working at Warehouse, back & forth between Oxford & Southampton & just got back from 2 weeks in my beloved Italia... So there's no surprise (or excuse) for my lack of blogging however I have taken the time (Lazy Sunday) to catch you guys up. 

Loser times with PhotoBooth... #Nutcase

So I'll start chronologically... Beginning with back in June & my time at Warehouse head office...

With Love,
Daniela Dee

Friday, 29 July 2011


For some reason I'm obsessing over the colour orange right now & seeing it everywhere! It's such a happy colour and considering the English Summer has been letting us down lately (no surprise there!) it makes me feel summery & excited for my holiday to Italy on Saturday!!
I was shopping the other day & noticed bright neons everywhere! I always like bold prints and block colour so here are a few of my faves...

Daniela Dee

Wednesday, 29 June 2011

A step in the door... Life as a 'workie!' - More! Magazine

My time at More! magazine was a.maaaazing & I learnt so much! I worked with two other girls on work experience (workies) & our main duty were returns. For every page, every feature, every shoot, clothes, shoes, accessories etc are ordered in from all over the place, therefore someone has to return the finished with & unwanted products. That's our job. Every day there were bags & bags & piles & piles & suitcases & suitcases, you get the gist, of stuff needing to be returned back to the brands or PR companies they were sent from, so that was our main priority, and I must admit we tackled the mound amazingly & was complemented on it frequently! :-D We also had to do endless photocopying, tidy the 'shoot' cupboards & once I had to organise a pile of like 100 shoes into a line against the wall! Long, but I got the chance to talk to the head stylist, Sophie, who's been with the magazine for 11 years! Turns out she studied the same course as me at a Uni I even looked at & worked up to where she is now! So looks like I'm on the right track to be just like her! :-p

Other little jobs I was sent on were running up tracksuits for the male models at a location shoot in a diner up the road, popping down to Office to collect some shoes & grabbing a ham & cheese toastie for one of the stylists who couldn't get out for lunch! All rather 'minion' like but I loved feeling important, & enjoy mini missions!

By far the most memorable & amazing part of the whole two weeks were the photo shoots!
Every workie gets to go on atleast one shoot but I was lucky enough to be asked to attend two & was by far the coolest thing I've ever done! I assisted Sarita Morales the junior stylist on studio shoots for her feature, 'More for Less' which high lights bargains from the high street each week. As soon as I arrived at the studios I felt like I was on holiday, the sun was beaming & blue skies surrounded the crisp white building, entered to through a courtyard all situated at the side of a canal! It was a lovely yet rare Summery day & it all made the day more glamorous! It was my responsibility to steam the clothes & organise them into the stories in order & with what accessories. I had to keep note of the credits, for example what was worn for each outfit including all jewellery & then type it up the following day. The tricky part was when some garments are sent in without prices or labels so it's my job to phone around & find out so the magazine can publish all the right info. & guess what? My name should be in both issues as the Stylist's Assistant! Eeeeek! Even if it's in teeny tiny small print it's still there :-D
It was such a fun atmosphere all day, chatting & sharing stories between myself, the stylist, the hair & make-up artist & the model - whom, may I add was really nice & laid back even if she made me feel like an ugly fat munchkin! Lol. The photographer & his assistant were really cool too & it was nice when we all sat down for lunch & mingled together. Now, let me tell you about lunch! At around 11o'clock Sarita asked me to go on the computer & pick what I wanted... Basically a website where you click 'add' to whatever you fancy eating & a guy on a bike whizzes it across town & turns up with all of our meals boxed up at 1pm! A true "this is the life" moment. Sooo cool! Apart from the minor stresses & dramas like lighting, make-up issues, making sure the 'big bosses' back at the office liked what we were doing, it was a really fun, relaxed day so I was so excited when I was asked to attend another.

It was the day before my last day & I had turned up to the office only to discover I should of checked my voicemails... Emma, the fashion assistant had left me a message asking me to make my way straight to the studios at 9am to assist on another shoot for Sarita. It was 10:30 when I arrived after a stressful tube journey & hike from the tube station to the studio - my sense of direction is awful & took me forever to find it again.  I felt slightly nervous being late & was very apologetic but Sarita was so relaxed & fine with it & straight away she asked me if I fancied anything for breakfast as she was ordering a bacon buttie! Another amazing day, although a lot 'stressier', & we over ran by like an hour. But hey ho, it's not all glitz & glamour ;-) & I loved every minute of it.
Actually, maybe not the minute when I was on a drinks run, had a tray full of hot coffees & teas, the model was trapped in the toilet, I attempted buzzing her out whilst still holding the tray & laughing... You can guess what happened next. Funny as it was, I had to blow dry my dress & walk around with nasty stains all day, but then again, Sarita did purchase one of every chocolate bar to cheer me up! Lol. Every grey cloud... Haha.

I was quite emotional on my last day, loved the routine of the last two weeks, loved being in Covent Garden every day & enjoyed the excitement. My goodie bag was an amazing surprise though! Gifts are always that much better when you least expect them. & this one was filled with lovely goodies - toiletries, make-up, nail varnishes, hair stuff etc. So chuffed I kept all the contents inside the YvesSaintLaurent bag for weeks :-)

I've always been interested in working for a magazine & really felt like I could truly fit in there, my plan is to get as much work ex. in so that I can be the next Fashion Intern! It's so true when they say it's not what you know but who you know, in the Fashion world more than any other, so contacts & leaving your mark is the most important thing. I hope I return.

Daniela Dee
More! workie 30th June - 10th July :-p
...! Xx